Google AnalyticsGoogle Analytics… Sounds Technical…

Don’t worry, it’s easy! Google Analytics is a full-service suite of website traffic statistics that showcases a pretty expansive arsenal of tools and components that will outline the performance of a website. It’s provided by Google, the world’s most widely used search engine, and the best part is, it’s totally free.

Do I Need To Finish My Bachelors To Use It?

No, but we encourage you to finish your education! You will need a Google Analytics account to use their service, but if you have a gmail account, signing up for Analytics is a simple process. If you are using Adwords, you already have access to Analytics. Once you sign up, you will need to add the custom Analytics tracking code to your site, give it a few hours, and let the fun begin.

Who Cares About Web Traffic?

We all do! Every website owner is curious about how many people are visiting their site. Of course, we hope there are hundreds of thousands of people accessing our site every day. Imagine being able to not only see how many visitors your site is getting each day, but also how they got there, where they are located, and what they are looking for. Exciting, but Analytics can do so much more.

If you were paying a salesman to sell cars, you would want to keep track of his sales and how successful he was. If he wasn’t selling any cars, you would want to investigate the reason. Is he a poor salesman? Is he great at getting people in the door, but can’t close the deal? Maybe he doesn’t shower. Analyzing his interactions with clients and their reactions will help you identify the issue and make improvements, which will in turn, increase your sales.

With Google Analytics, you can effectively track visitors interactions with your website. If website visitors aren’t staying, or aren’t taking the desired actions, we can use that data to identify issues with your site and make improvements. Google Analytics allows you to track the success of everything from affiliate campaigns to how well your keywords are performing on Google and other search engines. All companies, from the smallest, one-man business to the world’s largest conglomerations can equally experience the benefits of its unique capabilities.

A Few Tricks To Take Analytics To The Next Level

1. Track individual clicks
By default, Google Analytics will track user data on a page per page basis on a website. However, using some unique coding attached to individual links, you can track user data based on their click on a single link. This can be a great way to identify the success or failures of Call To Action buttons, and figuring out sizes, colors, and text that converts website visitors to leads or customers.

2. Setting Goals
Goals are Analytics way of tracking conversions. A conversion can be measured by click-through from one page to another, signing up for something, or submitting a web form. Setting a goal will allow you to track the progress of a site visitor, from the start of your conversion process, to the end. This is a great way to identify areas of strength and weakness in your site conversion procress.

3. Use Filters
Imagine this. You just added Analytics to your website, and you realize that you are getting hundreds of site visits per day! However, as you investigate further, you realize most of these visits are coming from the same IP address, and it looks oddly like the IP address from your home or office. Filtering will allow you to filter out visitors based on a number of options, to make sure you tracking results are as accurate as possible.